We went live with subscription notifications on the smallcase app. Now all subscription-related communications like subscription confirmation, renewals and it’s reminders, etc. will be sent to users as push notifications on the smallcase app.
We have also introduced WhatsApp notifications to enhance user experience, increase subscription renewals and activation rates. Building up on the same, we have added push notifications to provide an immersive user subscription experience.
With these new channels in place, we expect a higher user reach, thus improving retention rates amongst subscribers.