Subscription-related communications like subscription confirmation, renewals & it’s reminders, etc. till now used to happen only via emails but now these communications will also go on Whatsapp to users in addition to their emails.
This is in addition to the rebalance & SIP-related notifications that are already live on Whatsapp.
We have observed Whatsapp to be a much better channel than email on all parameters for critical communications so this will definitely help improve the user experience as these communications will become more easily accessible.
We can vouch for the fact that an instant message update is more timely and convenient for the users. A system-generated customised Whatsapp notification will be triggered to users as per their subscription cycle stages keeping the users engaged and informed about subscription confirmation or upcoming subscription expiry reminders resulting in higher positive conversion rates.