These are best practices to be followed while naming your smallcases. A compliant smallcase is more likely to see better adoption by the users, as well as more likely to be picked for promotion/highlights.
○ Should be a standard name that gives a sense about the smallcase and select appropriate smallcase type to represent the investment style or objective.
Listed Venture Capital ✓
Best Returns ❌
○ Generic product class terminology like Stock(s), ETF(s) )to be avoided in names,unless being used to talk about a specific range of exposures
Top 250 Stocks ✓
ETF Portfolio ❌
○ Reduce usage of non-standard abbreviations in the names
Shariah ESG ✓
API Portfolio ❌
○ Avoid using brand/manager name in the smallcase name and if necessary then avoid detailed/longer names
Wright Momentum ✓
XYZ Investment Adviser Green Energy Portfolio❌
XYZ ABC Green Energy Portfolio ❌
○ Avoid using “smallcase” in the name
ABC Momentum ✓
ABC Momentum smallcase ❌
○ Avoid using characters like +,_, *, ^ etc
IT Tracker ✓
IT_Tracker ❌
True to Label
As per the recent guidelines, all smallcase names should be “true to label” and named in a
manner which clearly specifies the type of portfolio being created.
Thus, the smallcase name will now have 2 components:
● Custom part: This can be added from the publisher platform
● Standard suffix: Each smallcase will have a standard suffix which is dependent on the
type of smallcase being selected
Type | Definition | Suffix |
Thematic | A “Thematic” smallcase is a collection of stocks/ETFs/MFs, focused on a specific macro trend, sector, or theme. Ex: collection of companies getting benefited by energy mix shifting towards renewable sources OR companies getting benefited from increased adoption of luxury products & services etc. | Theme |
Sector Trackers | A "Sector Tracker" smallcase is a collection of stocks/ETFs/MFs, focused on companies within a specific industry or sector which is designed to reflect and track the overall performance of that sector. Ex: collection of companies from the banking sector or technology sector. | Tracker |
Target Date | A "Target Date" smallcase is a collection of stocks/ETFs/MFs which matures on a specified future date. Ex: a collection of ETFs to maximize returns using a strategic asset allocation mix on a future date. | Target Date |
Smart Beta | A “Smart Beta” smallcase is a collection of stocks/ETFs/MFs from a specific segment of the market to outperform traditional market-cap-weighted indices representing the same segment. Ex: a collection of stocks from top 50 marketcap stocks, using relative momentum to outperform marketcap weighted index (like Nifty 50) representing top 50 stocks | Smart Beta |
Quantitative Model | A “Quantitative Model” smallcase is a collection of stocks/ETFs, selected and managed based on | Quant |
| systematic, data-driven models that leverage mathematical, statistical, and algorithmic techniques to optimize selection decisions and achieve specific objectives. Ex: a collection of stocks basis technical factors like RSI and weighted using quant methods like sharp ratio maximization |
|
Factor* | A “Factor Model” smallcase is a collection of stocks/ETFs/MFs, selected based on specific factors such as momentum, value, quality, or size, aiming to capitalize on these targeted drivers of performance. Ex: a collection of companies which ranks high on the “value” factor. The value factor could be formed using a variety of method and indicators like P/E, P/B, P/S etc | (custom factor added) + Model |
Fundamental Model | A "Fundamental Model" smallcase is a collection of stocks/ETFs/MFs, selected based on fundamental analysis, focusing on metrics such as financial performance, PAT growth, revenue growth potential, and industry conditions to identify good investment opportunities. Ex: a collection of companies chosen on the basis of bottom up fundamental approach and projections. | Fundamental |
Mixed Model | A "Mixed Model" smallcase is a collection of stocks/ETFs/MFs, based on a combination of multiple factors, and not selected by primarily focusing on a single factor (like in case of Factor* Ex: a collection of companies ranking high on both quality and growth factors | Model |
Asset Allocation | An "Asset Allocation" smallcase is a collection of stocks/ETFs/MFs in which instruments are selected and periodically rebalanced based on a specific allocation criteria across different asset classes (e.g., equities, bonds, commodities). Ex: a 60-40 portfolio of Equity and debt ETFs (equity ETFs representing 60% of the total weight and debt ETFs representing 40% of the total weight) | Asset Allocation |
*Factor: In case type selected is Factor, then the specific factor also needs to be added in the smallcase name
● Flagging
Things to be completely avoided while naming your smallcases. Any new or existing smallcase, fulfilling any of the below criteria will be flagged to the manager, as per below mentioned process.
○ Any smallcase with just words like stocks, ETFs, equities etc will be flagged
○ If the name talks about a specific exposure, the smallcase should also have majority of its composition to it
■ For ex - If name suggests “Mid Cap Opportunities” and composition of midcaps < 60%, would be flagged
■ For ex - if the name suggests “International Exposure” then the portfolios can’t have only domestic exposure
○ Following terms - Best, Multibagger, Better (than) - in a name would be flagged
○ Any smallcase which uses any copyright or trademark of a third part in either name or image
○ Any smallcase that that tries to mimic name, image, rationale or any other characteristic of an existing smallcase on the platform
● Process to flag
○ If any misleading names or nomenclature that doesn’t cater to the above guidelines is noticed, the manager will be given 48 hours to change the name - failing which the smallcase will be blocked for new subscriptions and will not be discoverable across any of the platforms
